Seeing the Difference: 
Art Reimagined for Reagila

Client
Richter Gedeon
Category
Design Development Strategy
Teaser
How do you raise awareness around negative symptoms of schizophrenia without using a single clinical image? By letting famous artworks tell the story — then reveal the change.
We transformed iconic paintings to reflect the emotional weight of scizophrenia—then brought them back to life.
Reagila, 
Visualized 
Differently
To support Richter’s Reagila, a treatment for the negative symptoms of schizophrenia, we were tasked with creating an educational, emotionally resonant installation for a psychiatric conference. Instead of using traditional medical visuals, we took a bold, conceptual path
We digitally reimagined 7 iconic Hungarian paintings, subtly altering them to express the gloom, isolation, and numbness often experienced by patients.
Iconic art, reinterpreted to 
show emotional weight
Touchscreen application to interactively reveal the original versions
Art Meets Interaction
At the event, visitors used a touchscreen app to explore the altered artworks. Slowly sliding away the overlay, they revealed the original pieces underneath—mirroring the impact of treatment on a patient’s perception and quality of life. This concept didn’t just illustrate Reagila’s effect—it let viewers feel it.