SCHOTT Pharma App 3.0: Designed to Guide, Not Overwhelm
A Shift Toward User-Friendly Exploration
After evaluating previous versions of their digital app, SCHOTT recognized a challenge: too much information was clouding the experience. Visitors and sales teams alike were getting lost in deep layers of content. We responded with a radical simplification—a minimal, curiosity-driven interface that invited users to explore, not scroll endlessly.
Key insight: Less information at once led to more meaningful interaction.
Smart Structure, Seamless Experience
The app was restructured into three key sections: SCHOTT’s core principles, its services, and the product portfolio—with the latter being the most critical. We placed special emphasis on making the portfolio easy to browse and compare, helping users understand product variations at a glance. To enhance usability, most content appears in pop-ups—so when closed, users return exactly to where they left off, keeping the experience smooth and anchored.
Clarity, Curiosity, and Confidence
The result was an app that feels light, intuitive, and pleasant to use—especially important for busy booth visitors or multitasking sales reps. It no longer just delivers information; it sparks conversation, clarifies complexity, and puts users in control of the journey.
